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The initial promoting efforts in Coca-Cola history have been executed by means of coupons promoting cost-free samples of the beverage. Considered an revolutionary tactic back in 1887, couponing was followed by newspaper marketing and the distribution of promotional items bearing the Coca-Cola script to participating pharmacies. The hype surrounding the new variant of the fizzy drink has been building for quite some time considering the fact that Coca-Cola Japan tweeted a video on their official Twitter account. On the other…